All the good stuff of real life.
We love knowing the details about other women’s lives, from what they eat for breakfast, to what they are thinking (but not saying) in that managers meeting, to what time they put their kids to bed at night. We also love knowing how women really feel about themselves, their families, and their lives, partly because it’s fascinating, and partly because it reassures us that we’re “normal.” This curiosity, and desire to understand women beyond their superficial "labels," fueled the idea for the This Day series. Why not invite hundreds of women across the country and from all walks of life to create a day diary on a single date...and share it with the reading public.

The extraordinary in the ordinary.
The day diary experience illuminates how every woman’s day is meaningful, if not always in external accomplishments, then in those “ordinary” moments that contain the seeds of the extraordinary. You manage to get through your lousy review at work without crying. You share a laugh with your best friend. You (begrudgingly) take the steps instead of the elevator, determined to lose those last five pounds. A day diary confirms our belief that this is what matters—these moments both funny and serious, quiet and dramatic that occur throughout any given day and illuminate who we really are as individuals, as women, and as Americans.

And so it grows.
Thus far, we have produced three books in the This Day series, each creating a freeze frame of a particular date in history: October 15, 2002;  June 29, 2004; and March 27, 2007.  Our third book, Water Cooler Diaries, is a twist on the series, with a collection of first-person accounts from working women across America. And after that…? We would love to continue to create a day diary phenomenon. After all, how many women are there in America, and every one is unique. To believe this, you simply need to see inside each woman’s head and heart...or, better yet, read her day diary.